Sad Yeti Branding
Sad Yeti Brand is about more than just a warming whiskey, it's a moment in a long line of stories. Why are you sad? is intended to get you thinking; what is the thing in your life that comes to mind when asked why are you sad? Take this moment, recognize this moment, and remember this moment.
All things branded with the positives of a cold situation, knowing that you may be alone now, you are not alone forever. Sad Yeti wants to help start the discussion on how you can be a better you. If we're all cold together, at least we'll be having fun.
Share your sad with #YRUSAD?
